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About Us


Taking Ayurveda to the World 🌎

 

Our story connects the dots between the rich Ayurvedic heritage, personal wellness and us.

                                                                          

Ayurveda, the vedic science of life (Ayur = life, Veda = science or knowledge), incorporated in Atharva Veda, the last of the four Vedas, reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit.

 

Believed to be world’s oldest system of quality natural healing, Tibetan Medicine and Traditional Chinese Medicine, both are said to have their roots in the best Ayurvedic treatments. Early Greek Medicine is also known to embrace many concepts originally described in the classical Ayurvedic texts dating back several thousands of years.

 

Nalanda near Pataliputra was the world’s first university and an ancient global centre of learning for Ayurvedic principles. Dissemination of knowledge and Ayurvedic research flourished at Nalanda and scholars from across the world learnt the science of Ayurveda here.

 

A Mahavihara (large Buddhist monastry), Gautam Buddha himself is believed to have delivered lectures here. Nalanda is now a UNESCO World Heritage Site.

 

Acharya Nagarjuna, (c. 150 – 250 CE) the head of Nalanda University, was a great Buddhist philosopher and the most revered person after Gautam Buddha in Buddhism, known as the ‘Second Buddha’, given his contribution to Buddhism. He is also known as the ‘Medicine Buddha’ for his research and teachings on medicine and Ayurvedic practices. He edited and rewrote the Sushrut Samhita, arguably the most authentic literature on Ayurvedic principles, a compilation of Sushruta’s teachings.

 

We are ‘FourA Ventures’, a company based at modern day Pataliputra, with a vision to take the rich heritage and ancient Ayurvedic knowledge, from the region, to consumers across the world, in the form of natural beauty and wellness products that touch their daily lives and care for them, through our brands ‘AADI’ and ‘ANAYA’.

 

It is our endeavour to make this rich Ayurvedic knowledge and tradition in the region, accessible to all, across the world. We offer personal care products with the Finest Ayurvedic Ingredients, designed for today’s men and women, that help you look and feel your best. They promote your overall health and wellness, while taking care of your grooming.

 

 

Founder Speak